Why 1/3 of Digital Marketing Students Are In The Wrong Course

I get asked this question often: What’s the best digital marketing course? or What digital marketing course should I do?

I even get asked that question from students already on a course, as they look to further develop their knowledge.

Over the past few years I’ve delivered digital marketing courses for colleges, professional institutes and training companies. I have found one common factor across all of courses – At least 1/3 of the class are in the wrong course and are most likely wasting their time and money enrolling in a course which isn’t what they need. This is not always a fault of the provider, but is  down to the competitive nature of offering commercial courses and training, as well as the confusion around what the course actually offers students.

This is why it’s hard to recommend one course, and the reason why you will get mixed feedback from students across every Digital Marketing course. It’s difficult to recommend something when the specific requirements of the students are unclear.

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7 Applications That Make Consulting Easier

Making the transition from working in-house to consultant meant I had a bit of challenge working out which applications I needed to get going.

Previously, and probably the cases in most companies – Services and applications are decided upon and they become the de facto tools everyone uses. Oh you’re new, we’ll just get you set-up on Dropbox / Asana / Trello – it’s what we use here. Uh huh.

Here are seven consulting applications I’ve used to speed up my workflow.

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Digital Marketing Students

Why Are Irish Employers Trying to Recruit Bad Digital Marketers?

Over the past year I’ve helped lots of aspiring Digital Marketers through the NCI Certificate in Digital Marketing. Something which I had as a personal goal for some time now, and I’ve really enjoyed the experience.

A common theme we discuss is around the skills needed in Digital Marketing. Students are often guided by what job positions are available. The feedback I get is that the roles advertised are unrealistic both in their scope and the experience needed.

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